Japan unveils $19.51 billion plan to subsidise holidays for tourists

It’s an announcement that sounds almost too good to be true.

But under a bold tourism plan to lure visitors back to Japan, the government has launched a new campaign that will help offset travel costs for visiting tourists.

According to The Japan Times, Hiroshi Tabata, the head of the Japan Tourism Agency, said the $19.51 billion plan hopes to attract foreigners by offering to subsidise half of their travel expenses.

While little detail of the programme has been announced, the government says it could be in place as early as July (despite travel bans to Japan still in place).

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