Dow Industry must collaborate on health standards

The travel industry needs to develop and implement one set of industry standards and protocols around health and hygiene, said Roger Dow, CEO of the U.S. Travel Association.

As the industry comes back from the Covid-19 crisis, Dow said that rather than compete, hotels should share best practices.

“The industry has to do things together,” he said. “We have to have a set of industry standards — on cleanliness, health standards. And learn from each other.”

Dow said those standards should be set by the industry itself with the guidance of health experts.

“We know this business better than anyone,” he said.

Speaking at the Boca Raton Resort & Club along with the resort’s president, John Tolbert, and the CEO of Discover the Palm Beaches, Jorge Pesquera, Dow said that he is already seeing more cross-industry collaboration that he ever has.

“I’ve never seen the associations talk more and come together more than they have in the past six weeks, and I think that’s good,” he said.  

The overwhelming priority for the industry right now is the availability of quick, fast testing, Dow said. The second most important thing is promotion, which he said makes the destination marketers “critical.”

Dow, a member of the White House’s economic recovery task force, said he told President Trump that the travel industry will need a huge promotional campaign to jump-start the industry.

“I said it’s important to get money to the workers and to keep the lights on, but we’re going to need a huge promotional campaign afterward,” he said. “We need to get this country back, and travel can lead it back. But we need to promote travel again when this is behind us. ”

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